TruHu Advisor
The brokers growing their book faster aren't working more hours. They're Powered by TruHu.
TruHu Advisor helps brokers deliver a premium benefits experience to every client in their book at a fraction of the time and cost of today.
White-glove service. Delivered to every client. Automatically.
Step 1 of 4
Upload your documents
Your top clients get everything, the rest get a pdf.
Most brokers only have the bandwidth to deliver white-glove service to their top 10 or 20 accounts. The rest get a generic PDF, a one-off email, and a hope that employees figure it out.
That inconsistency costs you: in enrollment rates, client satisfaction, and retention when renewal season comes around.
Meanwhile, account managers are spending hours on manual, one-off builds that don't scale.
Until now.
TruHu builds deliverables from your source materials and last year's deliverables.
Build
Everything built from their plans, in their brand.
Bring the premium experience to each and every client, the way they want it.
A complete guide, in their brand.
Every plan, cost and contact, laid out from the client's own documents. Print it, send the PDF, or share it as a link.
- Plan and cost tables filled from the source documents
- The client's logo, colors and fonts
- Change anything by asking the AI design assistant
TruHu's agentic tools make the process seamless.
Your team tells the AI what to do in plain words, and it does the work: restyling a guide, translating a site, building out a whole book. Embedded AI does the grunt work the way you want it, so you can focus on what matters.
Your Whole Book at Once
Upload last year's guides and this year's source documents for every client. TruHu sorts them and builds each client's deliverables, so accurate drafts are ready to review in under a day.
AI Design Assistant
Tell it what to add, cut or reword, and the guide changes in front of you, with no design software. Unique to TruHu, and one of its most-used features.
Learns Your Style
Show TruHu a guide you like and it learns the layout and wording, so every new deliverable comes out in your style and format.
100+ Languages in Seconds
Any guide or site, translated by AI that knows benefits terms, so every employee in a client's workforce can read it in their own language.
Accurate to the Source
Plan figures are filled from the carrier documents rather than written by the model, and every chatbot answer cites the document it came from.
Employer-Specific Branding
We pull each client's logo, colors and fonts from their website and apply them to every guide, site and flyer they get.
- 15%
- Higher engagement
- 75%
- Lower communications costs
- 36%
- Higher view rates
open enrollment
using one tool
vs email alone
Frequently Asked Questions
What is TruHu Advisor?
TruHu Advisor builds a personalized benefits guide, microsite and flyer for every client in your book, from the plan documents you already have, plus a digital flipbook and narrated video of the guide, and a benefits chatbot that answers employees' questions from those same documents. Each one carries the client's own brand, and your team reviews it before it is published.
What do I need to provide?
The documents the carriers already gave you: SBCs, rate sheets, carrier plan documents and benefits guides. There is no AMS integration, carrier feed or ben-admin connection to set up.
Can I build my whole book at once?
Yes. You don't have to go one by one: upload a folder with all of your client information, and TruHu builds each client's materials from it.
How does each client's branding work?
TruHu goes to the client's website and pulls their logo, colors, fonts and imagery, then applies that theme to their guide, microsite and flyer. The build never waits on it, and you can adjust anything in the designer.
Can employees read it in their own language?
Yes. Guides and microsites translate into 100+ languages, using AI built to handle benefits and insurance terminology rather than word-for-word machine translation.
Where does the AI get its facts?
Only from the documents you upload for that client. Every page is read and classified, and plan figures are filled from those documents rather than written by the model. When employees ask the chatbot a question, the answer comes from that client's own plan facts.
Who reviews it before a client sees it?
Your team. You confirm the detected plans, their names and employee classes before the build, and every plan table is checked against that list. You can edit anything in the designer, and nothing goes to a client until you publish it.
What happens at the next renewal?
You start from this year, not a blank page. Confirmed plans match themselves the following year, and your edits and locked sections carry over through rebuilds, so a renewal is a review rather than a rebuild.
How does TruHu help me differentiate my agency?
It lets you deliver the same branded benefits experience to every client, not just your largest accounts. That consistency across your book is a clear service differentiator and raises the standard for every client relationship.
Does it replace our clients' enrollment platform?
No. TruHu works alongside it. Employees get a mobile-friendly guide and microsite they can share with their family, then click through to the enrollment system to enroll.
Do employees need an app or a login?
No. Employees open the microsite from a link or the QR code on the flyer, on any phone. There is no app to download and no login.
What does TruHu Advisor cost, and who pays?
Under $300 per employer, per year, with volume discounts. The broker covers the cost, and most position it as a value-add their clients get through them: when the employer hears “this is included through your broker,” adoption happens naturally.
What happens to our clients' documents and data?
TruHu is SOC 2 Type II compliant. Microsites use unique, non-indexed links that don't appear in search engines, and can be password-protected. Access rights are re-checked every 90 seconds, so someone you remove loses access mid-session. The security page has the full detail.
Ready to give every client the premium experience?
See how TruHu Advisor works for your book, in a 30-minute walkthrough built around your client roster and rollout goals.